Getting Big Data to Understand Your Client

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The fact that a company throws it into the market, interacts with itself and as a result sells the customer, changes. This leads to two main concepts:

· Increase in SMAC (social, mobile, analytic and cloud) technology .

· Storage terabytes (tb) cost has deteriorated, technology is more robust, broadband is faster and safer, resulting in better technical platforms that are capable of processing large amounts of data at faster time intervals.

Unfortunately, the ability to collect and store data has resulted in mass data being available to analyze a company. This led to Big Data .

What is SMAC?

Social media, mobile technology, analytics, and cloud-based technology work in synergy to create a platform for collecting data about customer interaction across a company. Businesses that are able to cooperate with the four components of SMAC have a serious competitive advantage and are able to analyze and understand their customers.

Big Data was unable to prevent significant increases in search, interaction, and purchase on mobile devices, especially tablets and mobile phones, in recent years. Guardian reported that for the first time in 2014, buying from mobile devices had preceded it on the desktop. The social media is naturally everywhere. Combine this structured and unstructured data from a company's site, mobile site, social media, loyalty cards, phone systems, purchase catalogs, and brick-based sales and mass data.

So what's Big Data? Many definitions are in use, but the most is characterized by volume, variation and speed. If you have large amounts of different types of data sets, arrives, moves and leaves at high speed, then there is Big Data.

When Big Data is called Big BIG! Until recently, such data was so large and unstructured that the current technology could not measure. NASA first compiled the term in 1997, indicating that it was impossible to store it on a hard disk. In 2011, McKinsey defined Big Data as "data sets whose size exceeds the tools required for capturing, storing, managing, and analyzing the typical database" Imagine how difficult it was to analyze this data volume? As long as Omnichan software is not received.

Omnichannel Software

Omni is all-or-universal, and Omnichan means that a user's experience is the same as any of the methods that a customer associates with a company. So having a phone line, tablet, website or shop, the customer will have a consistent shopping experience. Omnichanel software allows this process to analyze large data from these buyers, or to marketing talktime, touchpoints.

Until recently, this software was not sophisticated enough to make a significant difference between marketing or retail. Now, in 2015, big retailers will gain a competitive edge using Omnichannel software. As the market arrives, it is expected that these retailers will cooperate and the data will be even greater, but will be more useful in refining the marketing microprocesses. The results would be a better experience for customers and would be more profitable for the company.

Customer Behavior Demanding Changes

If you're looking for a new TV, holiday, meal or a new reading book, one of the most important things a large number of potential buyers do on the internet find out what's available and what others said about each product. Once the purchase choice is narrowed, potential customers are looking for this item at the best location. The choice of a retail store must be determined on the basis of a number of criteria: price and comfort are the usual key. Others, however, can examine the quality of the service, support those others say about the retail facility, delivery deadlines and costs, and the popularity of the store or web site. Clients currently have the power to make choices and retailers meet this choice. In their 1994 book, Don Peppers and Martha Rogers, in 1994, first put the "One-to-One Marketing" Advantage (1: 1) "One-to-One Marketing". Sometimes in 1: 1 marketing, they accepted that a personalized relationship The highly customized interaction between the retailer and the customer serves to promote customer loyalty, which leads to better customer retention and better return on investment

Although this is a reliably new marketing approach, the concept is centuries old. the local shopkeeper knew almost exactly what customers were saying They knew what kind of meat and bread they like when they like the shop and what their weekly budgets would be In the intervening years, with the rise of supermarkets, shopping malls and department stores the buyer's shopping experience disappeared Many retailers even removed services , which you can expect, hog y self-service supermarket checks. Families can take their weekly or monthly store without ever having conversations with sales staff, sometimes without seeing such a person!

The buyer fought back when the sites began to multiply. Web giants like Amazon and eBay were all over because they realized that they offered suggestions, respected customers, simplified their purchasing process and were problem free, and received feedback from their sites. We can say that social media sites have also put back rumors that are so widespread in grandma's polar shop, but this is another study.

In recent years, buyers have made shopping more convenient on the web. Amazon's novelties have been copied many times and people experience recommendations, feedback and a wide selection of online shopping experiences. Unfortunately, no such customized services were found when they were on a phone, catalog, or even a business.

A brick retailer began to feel the impact of losing web retailers. Retailers, both brick and retail point of sale, tried to find a method that combines the two approaches, making the best of both, and improving retail customers' experiences. Higher customers result in more repetitive business activity, which means less sales costs per sales, better customer retention, and greater turnover.

It was time for the retailer to make significant changes to customer and potential customer relationships. Unfortunately, they had to plunder large amounts of Big Data to find custom customer data or data traffic. Big Data needs to be examined, sorted and understood. In other words – taciturn. Better customer relationship management (CRM) processes and software, especially multi-channel and offspring, Omnichan systems have started to implement 1: 1 marketing. Technical infrastructure, such as hardware and networks, has become more secure, capable of storing more data and operating faster. Big Data taming is still the biggest challenge, but the Omnichan software is constantly maturing. This is perhaps one of the biggest changes in retail marketing ever.

References:

The Guardian : http://www.theguardian.com/business/2014/sep/02/online-shopping-mobiles- overflow table

McKinsey: http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation

Source by sbobet th

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