Hi-Tech retail: For more information – Pick up the instrument
You will probably agree with the statement that 2011 was the year of retail technology. Some of the projects that have been deployed in the United Kingdom and around the world in supermarkets, shopping centers and supermarkets have not been reminders, original and interactive. From sensory marketing to tweet mirrors and interactive hangers, today's store has evolved to the state of its own world, to a world that exists and strengthens other sales channels.
Westfield London attracted big media coverage in the first half of the year with its tweet mirror (camouflaged screen) that allows buyers to take new pictures and share them instantly with their friends on Twitter and Facebook.
FaceCake's Virtual Room (Swivel) is a new buzz in retail stores
allows people to virtual clothing and accessories around the mirror (touchscreen).
Increased convergence magical mirrors between mirrors and screens displayed under another name & # 39; # 39; such as multi-touch holographic screens in Adidas and Levi stores that allow buyers to browse products, read customer reviews, or send feedback.
Without much bolder statement, technology can be used to empower the consumer and supplement business assistants who are more informative than advisory.
Learn more – pick up the hanger
The latest example of the Japanese Hangman's interactive hanger supports this idea. Each time a person takes the item, the proper pictures and videos will be displayed on the nearest screen. This operation allows vertical embedded chips to send signals to computers that control specific displays in a particular store. Chips allow storage managers to gather the information they are most popular about and how effectively they are located in the store.
Technology was also used to influence buyer behavior. Playing with consumers, the Swedish supermarket has used a digital signboard to involve its customers in reducing the price of each retail product. The screen installed at the store's entrance reminds customers to enter smartphones via Facebook or scanning the QR codes or URLs displayed. The higher the number of logins, the lower the price of the product.
Who said technology can not be both useful and entertaining at the same time? The evidence is overwhelming: in the Cadbury store game … Tesco's virtual shops at Seoul Metro stations (it works by the principle: if people do not go to the store then the business is coming to people). They just came to show the unlimited capabilities of today's technology (QR codes, smartphones, digital labeling) to retailers.
Brands and retailers combine digital signage, social media, and sensory marketing (colors, tones / music, scents) to provide a familiar, enjoyable, and interactive environment that keeps customers longer and often stops .
As store technology is used to tell a story about a brand, product or experience, it will be an important part of the company's marketing events. By combining innovation and story-telling, retailers are able to build walls and walls within their business, exploiting the power of digital media and bridging their online and offline presence.
The ultimate goal of customer-centric technology is to increase sales and customer satisfaction. Call for action is no more powerful than immediate follow-up, and encouragement for such action is supported by digital labeling and other similar marketing techniques.
Source by sbobet th