Lacoste Designer's men's dress code
In 2013 Lacoste celebrates its 80th anniversary. Yes, the top French designer clothing company would be eight decades ago.
This has been offering us high-end designer clothing for eight decades. Lacoste clothing has so far been synonymous with style, comfort and elite fashion.
Rene Lacoste: Founder
Rene Lacoste was a French tennis player who raised the idea of creating Lacoste shirts. At first there were not many men's designer clothes but Lacoste's demands on courts: more comfortable tennis shirts that would help players resist heat. Six years before the founding of Lacoste, the tennis player created a set of t-shirts that pulled sweat away from the net. All this was suitable for his use.
These shirts allowed the player to move freely and gracefully while playing. The shirts also had a collar, which even looks good under sweaters and blazers. He felt a sense of quick swapping long-sleeved, long-sleeved T-shirts that had long been popular.
Rene Lacoste only joined in 1933 with Andre Gillier's "La Chemise Lacoste" which soon became known for his men's designer clothing and other items.
Gillier was the owner of one of the oldest and largest hosier factories in Troyes, France. He helped make the Gillier's factory specialized in mesh.
The Lacoste shirt crocodile is a recipe for Rene Lacoste, which was named after tennis fans by the name "The Crocodile". Indeed, besides meeting Lacoste's men, Rene knew he was one of the best tennis players in his time, he won seven Grand Slam titles, and in 1926 and 1927 he was the number one tennis player in the world.
No wonder the Lacoste shirts have been successful on the tennis courts?
Over the years, the Lacoste bride went beyond tennis shirts and soon introduced sailing and golf shirts. In the early 1950s, in addition to iconic white shirts, a colorful Lacoste dress was also launched.
The French company has also exported its products to the United States this time, and has earned designer apparel that has attracted the American elite and athletes with a slogan "The Competent Athlete's Status Symbol".
In 30 years Rene Lacoste resigned in 1963 and handed over the company in 1963 to his son Bernard Lacoste. older Lacoste, however, did not stop planning and creation until 1996 until his death. At the age of 92, he still made dresses that were innovative, stylish and comfortable.
Lacoste became the brand's choice for preppy yuppies in the 1970's and 1980's when it reached popularity.
This does not mean that Lacoste was in silence. Thanks to Christophe Lemaire, the company has attracted younger fashionable modesty with its modern technology and brand philosophy.
With the iconic brand and distinctive logo, it soon became apparent that they will be successful in other markets that do not sell designer men's shirts. The company offers shorts, sunglasses, glasses and perfumes for Lacoste shirts shortly.
However, this does not mean that Lacoste has lost the focus on the appearance of top designer men's shirts. The relaxation of the Lacoste brand is more appealing to young people, Lacoste Live! Lacoste Live! targeting young people with a new "new spirit" collection. The company says that Lacoste Live! assembles the vintage Lacoste brand and combines it with street art, perfectly fitting for those who are looking for wearable clothes. Lacoste Live describes himself as always unusual and elegant.
Lacoste's history in creating designer men's clothing has always been the story of innovation. It can be seen that eight decades down, the spirit of innovation and norms violation is still there.
Source by sbobet th