Replica Football T-Shirts – a potted history

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Replica football shirt is included as a (official) copy of the kit. In the UK this is a huge deal. According to the BBC's August 1999 report, it is worth paying 210 million pounds in the replication market price – I did not find anything new in the German Sport + Markt ( that in the summer of 2008, the top 116 teams in Europe earned € 615 million from marketing . The term "marketing" next to the replica shirts is not included (I only consider the free summary of the report) but it is interesting to note that the report also states that English fans spend the most (on average 65 euros per year) and that Nike and Adidas represents 80% of the total number of replica football shirts manufactured. Adidas of Reebok, and recent Nike of Umbro takeovers would serve to emphasize what a huge market it is.

Of course it was not like that. In old times, all old red shirts may indicate that Liverpool or a United fan. The dark blue indicates that they are Everton or Chelsea. Only certain teams have gone – Arsenal had his white fingers and Blackburn Rovers played in blue and white semi-naked T-shirts. But things have changed. In Coventry City, Jimmy Hill realized that the set was wearing more than one uniform on the track and showed the first one, except for a single color (except for white) as it had switched white blue shorts to blue-blue sets, mainly from dark blue shirts. Bill Shankly only accepted in 1966-66 every red on the Liverpool side – three years after Coventry's climate affair.

By the middle of the 1970s, Leeds United, who in the early 1960s changed from blue and gold to white, was the first club to offer fans the chance to join in 1975 replica sets. deal with wholesaler Admiral. When Don Revie left Leeds for taking over England manager, the national team made a similar deal with the Admiral. Things really left when Liverpool became the first club to wear the name of the sponsor on the Japanese label after the 1979 Japan-based Hitachi Japanese electronics manufacturer. Here is a list of outstanding English clubs and their first identifiable end product manufacturers and sponsors:


Umbro (1978/79)

1981/82 (JVC)


Admiral (1974/75)

1979/80 (Hitachi)

1981/82 (RFW)

Umbro (1973 August – Dec)

19659002] Umbro from 1955

1982/83 (Sharp)

Newcastle Utd

Bukta (1974/75) 19659002] Buying a replica soccer player nowadays does not mean a smaller investment for the average fan. The average of € 65 was spent on goods by an English football enthusiast, with a fair share of all this important replica shirt. Whether or not there is a better way to support your team – in fact, ever since (since 1975).

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