Silvano Merlatti – A Visionary Entrepreneur with a modern intuition

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Fila is one of the world's most popular sports brands and the brain behind the Australian-New Zealand operation is a former banker, Silvano Merlatti, whose official address is SM Brands Chairman.

Silvano was born in Savigliano (Cuneo) on July 28, 1964. Emanuela is married and her two children are 14 and 16 years old, both born in Hong Kong. Silvano began his career as an employee of Banca Commerciale Italiana, the largest Italian bank. After completing the rigorous training of four years of studies and missions, the Russian and Chinese Directorates-General were placed in the international classroom. With the collapse of the Soviet Union, Silvano's talents came to the fore when he had the opportunity to serve as CEOs of the bank's CEOs and all major clients of the bank. Brilliant leadership skills have been presented and rewarded with transfer to the Hong Kong branch.

Although only 27, he was the youngest creditor of foreign service at Banca Commerciale.

In 1994, Fila was one of the most important clients of the bank in Hong Kong. Silvano's professionalism and competence impressed Fila's Executive Director and was asked to work for this great international company. Silvano began working at Fila in Hong Kong in 1995. His direct duties included the financial sector of all sectors of the Asian Fila. Silvano was later appointed Director of Sourcing and was also responsible for sales in Asia.

Silvano Merlatti is one of those who are struggling with challenges. This became even more apparent during his long and impressive career. His greatest asset, which is so powerful in his character, is the ability to work maximally even when pressured. Hong Kong was certainly a lively and fascinating city in the nineties, and it proved to be a perfect place for Silvano to demonstrate its professional quality. Over time, however, life in Hong Kong has changed dramatically. The city fell into a sewered city and the unbridled pace of its lifestyle was inadequate to what Silvano thought was ideal for raising his family. He has always been attracted to Australia and its market expansion opportunities. In June 2002, Silvano had a profitable opportunity to acquire Fila Australia. He has managed the leadership of Fila's Australian subsidiary and has set up a new SM Brands company. This new company operated as a means of retaining the Fila license in Australia. Silvano and his family moved to Melbourne on January 1, 2003. It was an adventure that was full of satisfaction and responsibility, and it was more important to be more family-oriented.

Silvano Merlatti

Owner of Fila

Since 2001, most of Fila's shares belong to a Korean private equity company created by Samsung Finance. "

How far is Italy still present in Fila?" Fila is completely Italian, Fila is inspired by Italian culture, we are very fortunate to have this heritage, which protects us from the danger of impersonal discrimination, the Italian atmosphere is clearly visible in Fila's products. "

The Origin of Fila

" Fila was founded in 1911 in Biella, Italy, with the manufacture of textiles and knitwear, and in the 1960s, the change of multinational management began to invest in the Fila family for the sport, In fact, most tennis fans would have heard or saw the great Swedish star Bjorn Borg, who was proud to wear Fila in court. The Fila brand and the Borg have become the perfect fit. Everyone was wearing the champion's dress and success was guaranteed. After that, only clothes for tennis were becoming fashionable and were not left out. "

What's the Fila's winning feature like sports brands like Nike, Adidas and Asics?

" Our greatest heritage comes from tennis, and Fila continues to maintain this brand at the highest level. From a managerial point of view, Fila makes decisions very quickly in Australia, and this is a great advantage to market strategy. "

What's the biggest contribution Silvano Merlatti made to promoting Fila Australia? 19659002]" I think our best decision-making was in 2003 when we decided to open our chain of stores. Today, Australia has up to 20 successful businesses, including six Melbourne. "

In 2007, on the eve of the world financial crisis, Silvano showed brilliant leadership skills, focused solely on sales and in 2008, Fila reported considerable capital and a relatively empty warehouse until November 2008 to overcome the catastrophe that materially damaged the many other : How many people do Fila employ in Australia? Fila employs 100 people in Australia and the company's turnover exceeds $ 20 million

How do you see Fila's future in Australia?

"We at Fila believe in sustainable development and we are forward-looking in our decisions. To reach our goals, most of the sponsorship campaign is carried out at the local level. Let's start with schools and fundraising sports events and give our sponsored players a huge discount on Fila products. This allows children to become younger and more familiar with them, but most importantly, it allows the player's family and friends to find the brand and the business more easily. "

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