The final story of the T-shirt

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Today, the modern T-shirt has created a huge textile and fashion industry, which accounts for over two billion dollars for the world's retail trade. The unlikely birth of the shirt was a rather amazing event, but this modest piece of clothing was intended to change the style and forms of cultures for future generations. Finally, the T-shirt would be used as a political instrument in protest, at certain times and places in history, as a symbol of revolution and change.

The t-shirt was initially only a subtle, extremely usable. The XIX. At the end of the 19th century, trade union dress (commonly known as long wool) was in the United States and Northern Europe. Popular in the class and generation, this modest knit knit piece covered the entire body from the neck to the wrist and ankle. The design of the pièce de résistance was fitted with the rear shock absorbers, so they can be used in the old house. As cotton became more and more widely available, lingerie manufacturers seized the moment to create an alternative to this holder and a rather cumbersome design. The knit fabric is hard to work and to sew so that cotton is radically shifted to mass fashion.

In Europe times have changed as Americans continue to sweat and itch, a simple "T-shaped" template was cut from two pieces of cotton fabric and the two pieces in a small European office were mutilated and fused. She was half long long sleeves, but she soon took her own life. When the Industrial Revolution reached its inevitable conclusion, Henry T. Ford created the world's first production line, the concepts of functionality, efficiency and utilitarian style became a world-conscious idea of ​​society all over the world and especially in Europe. Many began to question the puritanism of the past, the Victorian thought-provoking concept of modesty began to pass on the lower and lower swimsuits, skirts and short-sleeved shirts. As the First World War appeared on the horizon, the T-shirt soon came to the army.

Historical researchers identify the first incident when the T-shirt was introduced to the United States during the First World War when American soldiers noted light cotton underwear and sold European soldiers in a uniform uniform. American soldiers smoked, their government still woolen uniforms, this was not fashion, it was a tactical military disadvantage. How could a sniper stand and throw his rifle into her eyes with sweaty pearls and a weed that just did not go away? The US Army did not react as fast as the troops, but the ultra-practical and lightweight T-shirt soon goes back to the US consumer.

Due to their recognizable form and desires, a better name, "T-shirt," was introduced, and as the word found its place in the cultural lexicon, people around the world began to accept the new and more convenient alternative to the union shirt. A handful of US experts claim that he was named in 1932 when Howard Jones commissioned Jockey to design a new sweat shirt for the USC Trojans soccer team. However, the US Army disputes that the origin of the word comes from the army's workout shirts, as the army was shortly practically assured the abbreviation. There is an alternative theory, little known and rather graphically interpreted. In essence, the idea that shorter-length arms were similarly compared to the shape of the amputated torso, a common sight in the bloody battles of the past, although this speculation can not be justified, the idea has a ring of truth. The II. During World War II, the shirt was finally released as standard underwear for both the US Army and the Navy. Though T-shirts are intended for underwear, soldiers of military combat or construction jobs, and especially warriors based on warmer climates, often wear an uncovered T-shirt. On July 13, 1942, on the front page of Life Magazine, a picture of a soldier wearing a t-shirt with the text "Air Corps Gunnery School".

In the first years after the Second World War, European fashion is wearing T-shirts as outer dresses, inspired by the new US Army uniforms, extending to the American civilian population. In 1948, the New York Times was a new and unique marketing tool for the New York Governor Thomas E. Dewey's campaign a year ago. This was the first recorded "slogan shirt", the message being "Dew It for Dewey," which the famous "I Like Ike" T-shirts have repeatedly repeated in Dwight D. Eisenhower's presidential election campaign.

The 1950s in Miami, Florida, started to decorate the T-shirts with Floridian's holiday names and even cartoon characters. The first recorded graphic t-shirt catalog was created by Tropix Togs, the author and founder of Miami's entrepreneur Sam Kantor. They were the original licenses of Walt Disney characters, including Mickey Mouse and Davy Crockett. Later, other companies expanded into the T-shirt printing business, which also belongs to the Sherry Manufacturing Company, founded in Miami.

Sherry started operations in 1948, owner and founder Quinton Sandler quickly caught up with the new T-shirt trend and rapidly expanded the screen printing company to the United States' largest screen printing apparel manufacturer. Soon we saw more and more celebrities on national television, where this new risk clothing, including John Wayne and Marlon Brando. In 1955, James Dean passed the credibility of Póló Street in the classic movie "Rebel Without A Cause". The T-shirt developed rapidly as a contemporary symbol of rebellious young people. The initial strange and public indignation soon diminished, and within a short time the American Bible Belt could see the practicality of its design. [60] In the 1960s, people began to tie dye and screen printing with the basic cotton tees that had even more commercial success. Printing and dying progressed to a variety of variants, and Tank Top, Muscle Bag, Scoop Neck, V-Neck and many other variants came to the fashion. During this period of cultural experimentation and upheaval, several independent shirt printers produced a "Guerrillero Heroico or Heroic Guerilla" copy of Ernesto "Che" Guevara's famous portrait by Alberto "Korda" Diaz. The most reproduced picture of the history of photography, which is said to be most of the rise of the shirt. In the 1960s, they found the "Ringer T-Shirt" for young people and rock-n-rollers. In the decade, tie-dyeing and screen printing have also appeared on the basic T-shirt. In 1959, the "Plastisol", a more durable and extensible ink was invented, which is much more of a kind of T-shirt design. Textile technologies have improved, new T-shirt styles have been introduced soon, including the top of the tank, the A-shirt (known as the "wives"), the muscle shirt, the neckline and, of course, the V-neck. 19659002] An increasing number of iconic t-shirts have been designed and crafted in the psychic era, including more and more domestic attempts. Tail volumes of T-shirts began to appear in summertime and western European music festivals. By the late 1960s, it was practically a necessary dress between the West Coast hippie culture. The band t-shirts were turned into another extremely popular shirt that was printed and sold on a daily basis at concerts and concerts, tradition continues until today, shirts are as popular as ever, although they have risen dramatically. [1975] In 1975, Vivienne Westwood of the 430 King & # 39; s Road in London at the "Sex" boutique with new punk-style shirts, including the notorious "God Save The Queen" design. Punk introduced the explosion of independent fashion designers and especially designer t-shirts. To date, many modern designs reverberate for the "grunge" of the rebellious and anarchic era of Western culture

The influx of venture capital in the 1980s changed the overall image of the T-shirt market. Slogan T-shirts became popular again, with the "Choose Life" debut album of the George Micheal "Wham" band, while "Frankie Says" helped a series of controversial singles to promote the UK charts of the Liverpool-based band Frankie Goes to Hollywood . Bands, football teams, political parties, advertising agencies, business convention organizers, and even anyone who started selling and selling a large amount of T-shirts after cheap promotion. One of the noble exceptions was the today's iconic "Feed the World" T-shirt, which was created to create the source and awareness of the original and the pioneering Band Aid charity events.

The T-shirt manufacturing and printing technologies of the 80's and 90's have improved considerably, including the early forms of DTG (Immediately Towel Transfer), boosting volume and availability. While in financial circles the world's stock market attention was perceived, as American T-shirts were classified as commodities in the clothing industry.

Branded corporate labels were soon ahead in the industry. The new generation of full T-shirts plunged the market, promoting compliance and brand loyalty, such as Nike, rather than expressing personality. This rather inspirational tradition is still today, today's "Icon 82" T-shirt from "Next". After the first printing in a few years, this design flooded the market as cheap copies and black market sediments saturate the world. There are many similar plans that have similar limited cultural preservation.

The recent inspirational movement to re-politicize the shirt has allowed pressure groups and charitable organizations to spread their message to a wider audience. More than a million people wandered to London where they were wearing huge navy, anti Bush and anti Blair t-shirts on the anti-Iraqi rally. Another example of the previous Band Aid event is the 2005 The Make Poverty History campaign, which receives global media coverage. Not long after her terrorism, Vivienne Westwood is coming up with a new slogan on T-shirt: "I'm not a terrorist, please do not arrest me." Catherine Hamnett, another famous British fashion designer with well-known protest shirts, including the promotion of third world debt and the AIDS epidemic in Africa. Then again, Catherine recently cited that the political slogan t-shirts allow the consumer "to feel involved in a democratic act" when they actually bought only a small piece of clothing. This is perhaps true, but it still calls the right cause for giant media.

Over the years, the style, the pictures and the contribution to the free society of tees are considered secure for tees, the shirt is now an indispensable accompaniment to any fancy cabinet, no matter which part of the world. In the industry, even more technical developments allowed the choice of style and cutting. Over-sized T-shirts that kneel, popular with hip-hop and skater fashions. The seasons change, but the women's markets include, from time to time, several tightly-fitting "cut" t-shirts, short enough to reveal the midriff. The rise of "hoody" or hooded long-sleeved T-shirt can not be ignored, but it becomes very quickly the street fashion wise fashionistas collection.

Recently, there has been tremendous consumer resilience to the corporate and licensed T-shirts market. The consumer has finally regained the feeling of individuality, people today are not satisfied with the concept of "brand loyalty". People want to reflect their personality, political beliefs, style feelings or humor. Some of them are planning a variety of D.I.Y online T-shirt printing services, including "Cafe Press" and "Threadless", to name just two. But many people have no time or willingness to design their own creations, so the designer of the independent shirt is rising. In the hope of the 1960s, but worldwide, the renegades of artists, graphic artists and fashion world are beginning to notice. The most important tool for the modern T-shirt can be the originality, the quality that will always be looking for, now and hopefully far into the future.

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