The story of Nike shoes
Nike is a brand name for shoes. This is a household name that has been billions of revenue since the humble beginnings. Everyone's favorite shoe company. Nike was founded in 1962 by Bill Bowerman and Phil Knight in the trunk of Knight's car and originally launched as Blue Ribbon Sports. Nike comes from two sources: Bill Bowerman has made lighter and more durable running shoes for the Runners of the Oregon University and the Knight seeks to live without resigning from his athletic love. The name & # 39; Nike & # 39; In 1972, the victorious greek goddess was formed.
Instead of the wing, Nike incorporated the "Swoosh". "Swoosh" was known worldwide, which Carolyn Davidson designed in 1971 for only $ 35.00. Caroline Davidson was at that time a student at Portland State University in advertising. He met Phil Knight as he taught accounting classes and began his company as a freelancer. He designed Swoos and paid $ 35. With Swoosh, Nike is also known for its signature labeling: Just Do It, which raises Nike as any other company.
Bowerman was the coach at Oregon University where Phil Knight ran in 1959. Bowerman's desire for high-quality running shoes clearly influenced Knight in seeking a marketing strategy. With this burning desire, the birth of one of the world's strongest and strongest brands began to emerge. It took some time for Nike to kick the soul and heart of footwear fans and sports enthusiasts and lay the foundations of their great name today.
Nike took over the formation while Knight gained an MBA at Frank Shallenberg in the early 60's, The goal of the six-year project was to create an own small business and to create a marketing plan with it, linking Bowerman's attention to quality running shoes and to the knowledge and awareness that high-quality / low-cost products were manufactured in Japan and the USA Knight eventually found the market niche, but Shallenberger thought the idea was interesting, but he felt that this was nothing more than a Knight marketing idea for the project, which would not be a business jackpot.
In the late 70s, Blue Ribbon Sports officially became Nike and $ 270 million from $ 10 million o Dollars were sold and all of this from a car's back. Many complained that Nikes was not made in the United States in the early 80's. The "Sweatshop" when people are crazy about Nike shoes in Vietnam, China, and Indonesia where people are paid low and are in very bad working conditions. This was an important public contact issue that led to boom boots across Nike worldwide , especially in the United States Although this did not prevent people from buying Nike products and Nike grew further
Nike Company's turning point was created in 1985 with the world's biggest basketball player – Michael Jordan played between Nike bigwigs. With Jordan, Nike has climbed new peaks with the increasingly popular "Air Jordan" shoe along with the clothes. This Nike has been named the "All-Time Swooshot" by the "Fitness and Sport Revolution" Brand and the "Advertising Age" 1996, consumers are more recognized and loved than any other sport brand – arguably all brands. "Nike stands at the top of the charts, thanks to Michael Jordan, but he can never recognize it. Thanks to the new success based on cooperation with Jordan, this has resulted in conflicts with famous athletes such as Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders and many more.
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