Who saved the PUMA?
If you ask Jochen Zeitz to be a designer or designer, then certainly not. Ever since Zeitz took over PUMA in 1993, PUMA has delivered vitality and creativity. At that time Zeitz was only 30 years old, the youngest president of the German stock market.
When Zeitz took over the company, Puma suffered losses for eight consecutive years and the Puma North American industry went bankrupt. In this area, several large companies were involved, such as Nike, Adidas and Reebok, while Puma was not a repute or money.
Just like a vehicle race, it can not be accelerated. If you want to avoid competitors, you can do your own style. So Zeitz did not accept the general method to promote product quality, but paid great attention to design, emphasizing color, line and style. What he did, he redefined the whole area.
The facts helped Zeitz's foresight and courage to take a leading role in this area. PUMA has become the fourth largest sportswear in the world today. PUMA spent years trying to eliminate operational errors, such as reducing production costs and recovering US market channels. In addition, Zeitz's most important decision was to appoint 21-year-old Antonio Bertone as the leader of the new "sport lifestyle" class whose task is to develop a fashion design. In 1998, Puma established a relationship with the renowned Jil Sander clothing brand and the famous brand Berton brand, which is considered to be the symbolic turning point of PUMA.
Zeitz sought to let PUMA jump out of the box and put the company in a place where creativity is full. Appointments in the company are diverse, for example Puma's foreign designers, such as Xuli Bethe from France, Mihara Yasuhiro from Japan. PUMA not only supports sports life supporting the combination of fashion and performance, but also expands product categories. "Many people think we're crazy." Zeitz said, "If you change the whole field, you have to do new and innovative things, the future."
Zeitz did not forget his mission when transforming the field. "We are not museums, we aim to sell our products." Zeitz insisted that designers should try a completely different style, which means that they think about their work from different points of view. Philippe Starck and McQueen are the two leading interior designers of PUMA who come from completely different areas. According to Zeitz, PUMA can be kept open.
Zeitz has gone far beyond the fields. In 2006, Puma introduced a special cabinet for business travelers. In 2005, Puma co-operated with a Danish bicycle shop Biomega created a kind of urban bicycle. Team members have once said that if they can find something they have never done, then this bike is worth developing. Later, the first bicycle was designed, which can not be stolen (locks are part of the body.
Zeitz has redefined the whole field but does not mean that it can guarantee its leadership in the field. as a general practice
Source by sbobet th